We define goals, audiences and the way of working before execution begins.
Member acquisition on your terms.
Member acquisition works best when planning, practical execution and continuous measurement support one another.
Member acquisition is not a collection of isolated tricks and campaigns. It is a complete way of being present in the everyday lives of people who could benefit from membership.
What does this mean in your everyday work?
Member acquisition is not a separate system or one isolated task. It is an agreed way to ensure that acquisition moves forward, information stays current and your team can see the whole picture. It works better when a person interested in membership does not have to wait or search for basic information in several places, but is guided proactively through the next step.
Multichannel and regular contact
Successful member acquisition depends on regular contact through several channels. Newsletters and text messages reach some members, but personal contact is important alongside them. Even the best newsletter open rates reach only part of the audience, while a phone call enables a conversation with people who may not read email.
Callers learn your organisation’s goals
We always begin phone campaigns with thorough training. The half-day training includes a 1–2 hour session together with your organisation, covering its goals, ways of working and reporting details. This ensures that our callers can represent you credibly and work professionally. We then continue internally with the participating callers and the project plan.
Cost-effective execution and weekly reporting
We work on an hourly basis without sales commissions. This keeps the focus on the quality of the conversation rather than a single sales result. Detailed weekly reporting lets us follow progress together, respond to changes and test new approaches. We use efficient systems for calling, and the number shown to members can be your own member-service number.
Acquisition brings insight into members
A well-planned phone campaign does more than grow the membership base. It also gives your organisation valuable information about members’ expectations and needs. When potential members are approached in the right way, the campaign strengthens your image and creates a foundation for a longer membership.
What is included
We document every call carefully and provide a report at the end of the project.
We train callers in your organisation’s goals, ways of working and reporting details.
We make personal contacts in your organisation’s name and agreed systems.
We produce detailed information for following progress and making decisions.
We monitor performance, respond to changes and test new approaches.
How the service starts
Discovery
We agree the scope, owners, channels and reporting before the next step begins.
Service plan
We agree the scope, owners, channels and reporting before the next step begins.
Handover
We agree the scope, owners, channels and reporting before the next step begins.
Running service
We agree the scope, owners, channels and reporting before the next step begins.
Frequently asked questions
How does a phone campaign begin?
We start with thorough caller training. The half-day training includes a 1–2 hour session led by you, covering your goals, ways of working and reporting details.
How do you follow campaign results?
We provide detailed weekly reporting for every project. Together we follow progress, respond to changes and test new approaches.
Are members leaving, or should we start keeping them close?
Tell us about your current situation. We will build a process that supports member retention together.